Making strategy executable
Woti exists to address a gap that has persisted in enterprise organisations for decades: the disconnect between strategic intent and the capability to deliver it.
Strategy should only be committed once execution readiness is understood
Most large organisations don't fail because their strategy is wrong. They fail because they commit to strategic initiatives without understanding whether the capability to deliver them already exists inside the business.
Initiatives are approved on intent, not evidence. Skills gaps surface late, delivery stalls, and the response is reactive hiring - while the underlying conditions that limit execution remain unchanged.
We believe this is solvable. Woti provides the system-level view of organisational capability that leaders need to make deliberate choices about redeployment, development, targeted hiring, or AI augmentation - before delivery begins.
What guides us
These principles guide every product decision and trade-off we make.
Agility and growth for all
Organisational agility and employee growth are mutually reinforcing. We build for both.
Business success over compliance
If a feature doesn't help teams deliver outcomes, we don't build it.
Data over opinion
Talent decisions should be grounded in evidence, not proximity or reputation.
Continuous over point-in-time
Performance and development happen every day, not once a year.
The founding team
We bring together deep expertise in organisational psychology, enterprise technology, and people strategy.
Fran Gillibrand
Co-founder and CEODrives Woti's commercial strategy and product vision. Background in organisational effectiveness and enterprise transformation.
Dave Lush
Co-founder and CTOLeads Woti's technology and data strategy. Background in engineering leadership and enterprise platform architecture.
Indie Shergill
Go To Market and CSCommercial packaging and customer success. The bridge between the platform and enterprise buyers who need to trust it.
Interested in what we're building?
We are looking for forward-thinking organisations to shape Woti with us.